Simple Squares Social Media Marketing and PR June 2013-September 2013

  • Began video initiative the simple series which increased consumer involvement from 4-11,000
  • Created simple shout outs campaign through photo and video integration
  • Developed, edited and launched 6 6 week Simple Series videos
  • Daily posts on Facebook and twitter specifically tailored to portraying SS as a lifestyle brand (raised numbers from 1400 to 1740)
  • Wrote and posted weekly blog posts
  • Conducted social media analytical research which resulted in new promotional ideas and well developed target audience
  • Kept up media conversations daily with organic partners, associates and buyers

Red Fall Inspiration Founder June 2012 to April 2013

  • Own and operate freelance business that transforms amateur photography into oil paintings
  • Operate and update promotional Facebook Page for company (+130 likes)
  • Control prices and finances for profit margins
  • Sold 6 paintings and acquired 11 orders since June 2012
  • Collect inspirations and testimonials from customers to publish to Facebook Page


FFUN (Fourth Floor Undergraduate Nation for Allison Hall) Co-Founder and President Oct 2012-June 2013

  • Personalize events specific to Allison Residents to maximize attendance
  • Create, conduct and oversee events sponsored by FFUN committee
  • Recruit members of committee and organized/delegated responsibilities for separate members
  • Accomplished largest attendance rate of residence program out of 5 other programs (for 2012 fall quarter) for 1st event [normal event: 5-10 attendees, 1st FFUN event: 43 attendees]
  • Tailor email releases that advertise FFUN events to the community residents

Marketing Experience

North by Northwestern Marketing Team Sept 2012-June 2013

  • Sold and distributed NBN Merchandise to +50 customers; top sales producer for this years campaign
  • Coordinated purchases of ad space in NBN magazine with local Evanston businesses; direct communications with business managers
  • Create, plan and participate in fundraising activities (party ideas, promotional events for potential buyers and campus selling dates)
  • Collaborate with events team for logistics of quarterly fundraising parties (attaining a venue, appropriating space with party favors, setting space before event)
  • Assist in design, creation and distribution of NBN Merchandise and Marketing flyers
  • Create PR taglines and email messages to distribute to potential customers




Blog Posts

Web Pages


Northwestern University

Medill School of Journalism

Fall 2011-Spring 2015

Minors: Business Institutions and Italian

Boston University, Padova, Italy

Winter 2013-Spring 2013

Italian Studies Program



Semi-Fluent in Spanish and Italian

Computer Tools

Microsoft Word, Excel, PowerPoint

Adobe Tools

Illustrator, Photoshop, PremierePro and Audition

Web Design

HTML and CSS languages


Zeta Phi Beta

Academic Achievement Award 2011

Research and Arts Exposition

Award to Present 2012

General Motors

Achievement Scholarship 2012

A Little About Me

In my free time I work for Northwestern Wildcats Football as and equipment manager for the team. I love playing and watching sports and have participated in soccer since age 5 and love staying fit and active. I also spend my extra time as an artist whether it's painting for personal activity, selling a painting for my retired art business, or occasionally volunteering to design a mural for a public space. Volunteering my time is another recreational activity that I enjoy. In high school I volunteered with my local nursing home and now enjoy volunteering with middle and high school kids to tutor, mentor and remind them that they're truly amazing.




Phone: 630.673.0167

Email: adelek@u.northwestern.edu



Reference: Kimberly Dobbins - joinus@simplesquares.com

Reference: Greg Valenzisi - g-valenzisi@northwestern.edu

Table of Contents